Ways to use Twitter for your Business

I was recently asked to speak on behalf of NSBI about the power of social media when it comes to selling and that opportunity came absolutely from the idea that I use my business twitter account to tell people real things about my real life. I also share pertinent professional info but there are a million and one options for people to find someone to build them a website or teach them how to use the internet. I want people to understand that I’m a REAL person who both succeeds and fails like a real person does and I try to make sure that that comes through.

"I Focus on Real Conversations on Twitter"

I also like to ask a lot more questions than many others in my field. I think that people get too much information and don’t have enough conversation and engagement and so I try my best to ask REAL questions about THEM, rather than just saying “ok everybody what’s the best social media tool that you use” which I just don’t find seems like a REAL conversation. I focus on real conversations while I really think it’s pretty clear in many online conversations that the person starting the conversations is not looking to engage, they’re just “like hunting”.

Finally, I really focus on making sure that I’m not perpetuating an echo chamber. I follow and engage with people and accounts that I don’t necessarily agree with all the time. I’m also absolutely willing to ask hard questions and support potentially contentious subjects. I absolutely teach my clients that if you’re going to talk politics, religion, etc, on your accounts, you need to understand that there are consequences. I find that in general, I’m able to use my beliefs and questions to generate real conversation and all this keeps me top of mind for people so that when they’re looking for someone they think of me first.

OneRedCat Media is a creative agency in Halifax, Nova Scotia focused on helping small and medium sized businesses find their place online. We help with content creation, curation, and distribution across multiple channels such as web, social, blogging, and podcasting. We help businesses establish where they should be, what they should do, and how they should do it.