Website Tip: Make Navigation Easy by ensuring all content is only one or two clicks away from your home page
Website navigation can be key to maximizing the user experience to your valuable website visitor. If your content easy to find not only is it beneficial to your website guest, but also favoured by Google and search engines.
If someone has told you “I couldn’t find that on your website” chances are you have a navigation problem.
How to improve your website navigation:
Create a Site Map
A site map is a model of a website’s content designed to help both users and search engines navigate the site. A site map can be a hierarchical list of pages (with links) organized by topic, an organization chart, or an XML document that provides instructions to search engine crawl bots.
You can also use your site map to create your menu and user flow from the front end of the website development.
Here is an example of a Site Map. You can see how it lays out in a graph format what the top menu items will be, and what the sub menu items will be and everything is within 2 clicks of the home page.
Use the Search Feature of your Website
If by chance someone lands on your website and can not find what they were looking for if there is a search bar – they will use it. Not only will this help you with retaining a visitor – but the search results will also give you helpful clues on what your visitors are looking for – and what they can’t find clearly in your navigation.
Keep the Words User Friendly
Do not use jargon, slang, or hard to understand words in your navigation / menu bar. This will deter the users that just don’t understand what those words mean from ever clicking on your content
I hope you found these tips helpful to improve the navigation of your own page. I think the most important thing is in the planning of your website – create a Site Map and the rest will fall into place.