What are Your Company Values
What are your Company Values?
What are your company values? Determining the values of your brand are an important step in your branding, and will help guide you through the rest of your digital marketing strategy. Article#5 of the Business Foundation Series. Define your Core Company Values. This is part of your branding process, and defining what your values are is a key part of establishing a tone for your business.
What do I mean by tone? Well the look and feel of your business. This will affect the decisions that you and your team make on a day to day basis, as well as deciding what type of content to share on social media. Everything from this point forward should be traced back to your company values.
What are Company Values?
Company values, also known as corporate values or core values, are the fundamental beliefs upon which your business and its behavior are based. They are the guiding principles that your business uses to manage its internal affairs as well as its relationship with customers
What are some Examples of Company Values?
Here are some examples of values that might be important to your company. Regardless of the size of your business it will help shape your culture and your brand if you have a core list of the values that define who you are.
Determining Your Core Values
Answer this sentence:
As an organization, we value _____________________ .
Here are some examples of how you would answer this:
Community
Sharing responsibility for each other’s well-being.
Equity
Being fair and free from bias.
Helping
Taking care of others.
Justice
Pursuing what is fair and reasonable.
For a complete list of potential values you can visit :
