What is Content Marketing
What is Content Marketing
Most people think of marketing as being all about ads, but that's just one piece of the puzzle. Content marketing is a form of marketing that focuses on creating and sharing valuable content with your target audience to help them solve their problems. This can be in the form of blog posts, social media posts, ebooks, whitepapers, or even video content. By publishing great content on a consistent basis, you can attract more website visitors, build trust with your audience, and even generate leads and sales.
84% of businesses surveyed had a content marketing strategy SOURCE: SEMRUSH
Why is Content Marketing Important
Content marketing is an important component of your digital marketing strategy because it sets up a process of continuously creating valuable content for your target audience. Here are some benefits of Content Marketing:
Content Marketing Benefits
- Increased organic search traffic.
- Higher expertise, authority, and trust.
- Expanded brand awareness.
- Clearly defined brand personality.
- Enhanced accessibility for a broader audience.
- Increased social media engagement and PR results.
- Close gaps in the conversion funnel.
- Better conversion rates.
In addition by creating and sharing valuable content on a consistent basis you will have an incredible edge over your competition.
What are some Tips to Successful Content Marketing
Before you set out on your content marketing journey, I suggest you first identify the following:
- What are your business goals?
- Who is your target audience?
- What pain points / struggles / challenges might your target audience have?
- How can you help them solve those problems.
Once you have these items outlined, I then suggest your next step is to do some keyword research. Using keywords in your content marketing can double benefit your business by not only creating content that is valuable to your audience, but also valuable to search engines. If Google can find your content, your rankings will increase, you will rise above your competition on search, and you will get more traffic to your website.
Content Marketing and SEO go hand in hand
Now you are ready to plan out your content. I usually work with clients to map out a content marketing strategy for the year. This will save you time and energy in the long run when you know what type of content you are going to be creating. One of the tips I love to use is to create a theme or topic for each month and then create content for that month all centred around the same theme.
For example, for Dufferin Media in March we are focusing on Websites. So the blog for the month is:
And the webinar for the month is:
PROTIP: Multipurpose content
One blog post can create 3 or 4 social media posts, 20 or more Pinterest pins, one TikTok, one Instagram Reel, one email marketing blast.
How You Can Get Started on a Content Marketing Strategy
Content marketing is a powerful way to reach your target audience and drive sales. By creating valuable content that resonates with your customers, you can not only build trust and credibility but also position yourself as an expert in your field. If you’re looking to take your content marketing strategy to the next level, I’d love to help. Book a discovery call today and I can show you how to create a content marketing strategy that engages and converts your audience.