What is your Logo?
Business Foundation Series: Article#2: What is your Logo?
The second step in branding in my opinion after you have established your business name is to create a business logo. If you are a solopreneur this might be as simple as your headshot. If you are a different type of business chances are you need a logo.
What is a Logo?
a symbol or other design adopted by an organization to identify its products, uniform, vehicles, etc.
Examples of popular logos – recognize some of these?
How do I create a Logo for my Business?
The logo is a critical part of your business foundation. So how do you create & establish a logo? There are multiple ways you can have a Logo designed. You can hire someone on Fiverr, you can create a logo yourself in Canva, you can hire a company such as Dufferin Media By the way we have a brand new service that is $300 and provides you with an awesome custom made logo with all formats you will need. 3 initial concepts with unlimited revisions…
One of the most important factors in creating your logo in my opinion is having an idea of your colour scheme! This gives the person creating your logo some direction. This is my favourite tool for choosing a colour scheme – an emotional colour wheel!
Another important factor that I have to share with you when you are considering version of your logo is to make sure at least one version is SQUARE so that it will fit in social media profiles!!! In addition make sure you receive a PNG file format of your logo so you can use it to watermark graphics.
Once you have decided on a logo – this becomes a key part of the foundation of your business. A huge part of your BRAND. Your logo now can be used on your website, business cards, any print material, vehicles, and of course your social media.