what is your mission statement

What is your Mission Statement?

What is your Mission Statement?

Article #4 in the Business Foundations Series.

Let’s recap – so far I have reviewed:

What is your business name

What is your logo

What is your tagline

Now I move onto the next piece of your Branding. Defining a Mission Statement for you business.

what is your mission statement

What is a Mission Statement?

A formal summary of the aims and values of a company, organization, or individual.

A written declaration of an organization’s core purpose and focus that normally remains unchanged over time. Properly crafted mission statements (1) serve as filters to separate what is important from what is not, (2) clearly state which markets will be served and how, and (3) communicate a sense of intended direction to the entire organization.

Read more: http://www.businessdictionary.com/definition/mission-statement.html

Here is an example of a Mission Statement

Dufferin Media

To help businesses reach their goals

through the powerful tools of online marketing

Basically a mission statement clearly defines WHY you are in business WHO you are servicing, and HOW

The purpose of a carefully crafted mission statement is not just to put up a fancy plaque on the wall, it is a way to define to all team members of your organization what your business is about.

Do you have a mission statement? Share below in the comments!

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