What is your Mission Statement?
Article #4 in the Business Foundations Series.
Let’s recap – so far I have reviewed:
Now I move onto the next piece of your Branding. Defining a Mission Statement for you business.
What is a Mission Statement?
A formal summary of the aims and values of a company, organization, or individual.
A written declaration of an organization’s core purpose and focus that normally remains unchanged over time. Properly crafted mission statements (1) serve as filters to separate what is important from what is not, (2) clearly state which markets will be served and how, and (3) communicate a sense of intended direction to the entire organization.
Read more: http://www.businessdictionary.com/definition/mission-statement.html
Here is an example of a Mission Statement
To help businesses reach their goals
through the powerful tools of online marketing
Basically a mission statement clearly defines WHY you are in business WHO you are servicing, and HOW
The purpose of a carefully crafted mission statement is not just to put up a fancy plaque on the wall, it is a way to define to all team members of your organization what your business is about.
Do you have a mission statement? Share below in the comments!