What is Your Tagline?

What is your business Tagline? This is the third article in my business foundation series. I am writing about business foundations because often business owners that I work with have skipped some of the steps of setting up their brand or business foundations and sometimes its just good to get back to basics.

What is a Business Tagline?

Tagline Defined. A tagline is a short slogan used to reinforce a key aspect of a product or brand. … In the context of professional services firms, a tagline is usually part of a firm’s identity (as opposed to an ad slogan) — so it usually appears in conjunction with the firm’s name and logo.

PART OF A FIRM’S IDENTITY…..that’s pretty important then isn’t it? Yes, yes it is.

Refer to this list of very popular and famous taglines:

Famous Taglines

• Nike: “Just Do It.” Now, for the more well–known Nike message. …
• Apple: “Think Different.” …
• L’Oréal: “Because You’re Worth It.” …
• California Milk Processor Board: “Got Milk?” …
• BMW: “Designed for Driving Pleasure.” …
• Tesco: “Every Little Helps” …
• Bounty: “The Quicker Picker Upper” …
• Lay’s: “Betcha Can’t Eat Just One.”

Less famous but very important to me is the tagline that I chose for Dufferin Media – “in business to help your business succeed online”. This tagline was established as soon as I set up Dufferin Media. It captured the exact reason that I was starting the company and offering social media management services. My goal is to HELP business owners SUCCEED, and I use ONLINE tools to work towards their success.

So what is your tagline? Where do you use it? On your website, business cards, social media, print ads, and anywhere else your business identity can be found.

As part of the Branding process, I help a business define their:

1. Business Name
2. Logo and Colour Scheme
3. Tagline
4. Next article will be exploring your business mission statement / values

If you need assistance creating a Tagline, I’d be happy to help.  Reach out for a free 30 minute discovery call.